How to Use Facebook Lead Gen Ads to Get High Quality Leads

You’re not just running ads for clicks. You want real results. High-quality leads. Conversations that convert. Sales that stack.

But here’s what usually happens:

• You set up a Facebook ad.
  
  
• Leads start coming in.
  
  
• You get excited for a minute.
  
  
• Then you realize most of the leads aren’t serious—they’re not ready, or just browsing.
  
  

Sound familiar?

If you’re a marketer or business owner, you’ve probably been there. That’s exactly why this blog exists. You’ll learn how to actually use Facebook Lead Gen Ads to get High quality leads, not just more leads. Let’s dive in.

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The Problem Isn’t Facebook Ads. It’s How You Use Them.

Facebook (now Meta) Ads work. But if you’re not intentional with your strategy, you’re just throwing money into the void.

Here are the 5 most common problems business owners face with Facebook Lead Ads:

1. You're Getting Leads Who Never Respond

The real problem: You’re not qualifying leads before they hit your inbox.

How to fix:

• Add relavant questions to your lead form (e.g., "What service are you looking for?" or "When are you planning to start?").
  
  
• Use multiple choice over open-ended questions to make it quick.
  
  

2. You’re Targeting Everyone (and Reaching No One)

The real problem: Your targeting is too broad.

How to fix:

• Start with Lookalike Audiences based on your best customers.
  
  
• Use detailed interests, job titles, behaviors.
  
  
• Narrow by geography if you’re a local business.
  
  

3. Your Offer Doesn’t Spark Interest

The real problem: Your offer isn’t valuable enough to trade for a phone number or email.

How to fix:

• Lead with value. Try offering a free consultation, downloadable checklist, or instant quote.
  
  
• Focus on solving their biggest pain point.
  
  

If your offer doesn’t feel like a no-brainer, it won’t convert.

4. Your Follow-Up Game is Weak

The real problem: Leads go cold because no one follows up.

How to fix:

• Set up auto-responders and thank-you messages instantly.
  
  
• Use a CRM to notify your team when a new lead comes in.
  
  
• Contact within 5-10 minutes. Time matters.
  
  

5. You’re Measuring the Wrong Metrics

The real problem: You're focused on cost-per-lead instead of lead quality.

How to fix:

• Track conversion rate from lead to customer.
  
  
• Segment leads by source and performance.
  
  
• Don’t be afraid to pay more for better leads. Quality beats quantity.
  
  

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What Actually Makes a Facebook Lead Ad Work?

Let’s break it down.

1. Define Who You Want

Before launching any ad, Ask yourself:

• Who is your ideal lead?
  
  
• What do they care about?
  
  
• What problem are they trying to solve?
  
  

You’re not just selling a service. You’re solving a problem that keeps them up at night.

2. Build a Lead Form That Filters, Not Just Captures

Don’t just ask for name, email, and phone number. Go deeper.

• Use short qualifying questions
  
  
• Add drop-downs to make forms mobile-friendly
  
  
• Use logic-based questions (only available in advanced forms)
  
  

Make it feel smooth, not like an interrogation.

3. Write Like a Human. Not a Robot.

Join the conversation already happening in their head. Use layman’s English. Write like you speak

Instead of this:

"Our innovative marketing solutions are designed to streamline your lead acquisition process."

Say this:

"Want better leads without wasting your ad budget? We got you."

4. Show the Value Instantly

Use visuals and headlines that stop the scroll.

• "Get 10 Qualified Leads This Week. Here’s How."
  
  
• "Free Strategy Call for Service Businesses in Dubai"
  
  

Step-by-Step: Set Up a Facebook Lead Gen Ad That Actually Converts

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Step 1: Choose the "Lead Generation" Objective

This tells Meta your goal is to collect leads directly within Facebook or Instagram.

Step 2: Define Your Audience

• Start with a Lookalike Audience (based on website traffic, email list, or previous customers)
  
  
• Layer with interest-based targeting
  
  
• Always test 2–3 audience variations
  
  

Step 3: Design a Scroll-Stopping Ad

• Use bright, clear visuals
  
  
• Write a headline that offers the outcome ("Grow Your Sales in 7 Days")
  
  
• Use short, punchy copy (less than 150 words)
  
  

Step 4: Build a Smart Lead Form

• Keep it to 3–5 fields
  
  
• Use at least one qualifier question
  
  
• Make sure your privacy policy is linked
  
  

Step 5: Follow Up FAST

• Connect your form to a CRM like HubSpot or Zoho
  
  
• Send an automatic email/SMS immediately
  
  
• Call hot leads within 10 minutes if possible
  
  

Bonus: 3 Pro Tips to Maximize Your Results

1. Test Everything

• Headlines
  
  
• Images vs. videos
  
  
• Questions in the form
  
  

Run small tests weekly. The winners scale. The losers get paused.

2. Optimize for Mobile

90% of users scroll Facebook on their phones. So:

• Keep text short
  
  
• Avoid tiny fonts in images
  
  
• Make your CTA clear and thumb-friendly
  
  

3. Don’t Rely on One Ad

Rotate creatives every 10–14 days to avoid ad fatigue.

• Keep your audience curious
  
  
• Use testimonials, stats, tips, etc.
  
  

Final Words: Ads Don’t Work. Strategies Do.

Anyone can run a Facebook ad. But not everyone gets results. The difference? A real strategy built around:

• Knowing your customer
  
  
• Offering real value
  
  
• Qualifying every lead
  
  
• Following up fast
  
  

And if you don’t do it?

You’ll keep spending money on leads that ghost you.

But if you do?

You’ll start conversations that turn into clients.

So, ready to run a lead gen ad that actually delivers?

Let Bricks help. We don’t just make ads. We make ads that convert.

Need help? Book a free call with our team and let’s build a lead gen machine together.

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