Social Media Video Production: A Beginner’s Guide for Brands in Kuwait

Ever scroll through Instagram or TikTok and wonder

“How do these brands create such eye-catching videos?”

Here’s the truth:

By 2025, online videos will make up 82% of all consumer internet traffic. If you’re not creating video, you’re invisible.”

If your business in Kuwait isn’t using video on social media, you’re leaving attention and sales on the table.

This guide is your shortcut to understanding social media video production and why it’s one of the smartest moves you can make this year.

Let’s dive in.

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What is Social Media Video Production?

Social media video production is the process of planning, shooting, and editing videos specifically designed for social media platforms.

Think:

• Instagram Reels showing behind-the-scenes of your brand
  
  
• TikTok tutorials your audience loves to share
  
  
• YouTube videos that explain your product in simple language
  
  
• LinkedIn videos that position you as an expert in your field
  
  

It’s not about creating fancy Hollywood films.

It’s about creating short, engaging videos that stop people from scrolling.

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Why is Video Important for Social Media Marketing?

People are addicted to video.

Studies show that video content gets:

• Higher engagement than static posts
  
  
• More shares and comments
  
  
• Better brand recall
  
  
• Higher conversions
  
  

But numbers aside, think about your own habits:

When was the last time you watched a fun Reel and immediately followed that brand?
Or shared a TikTok video because it made you laugh or taught you something useful?

Video is how you build trust fast.

It’s the fastest way for your customers to:

• See your personality
  
  
• Understand your product
  
  
• Feel emotionally connected to your brand
  
  

That’s the power of video Important for Social Media Marketing.

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What Platforms Should I Focus On for My Business?

Not all social platforms are created equal.

Here’s where to focus depending on your business:

Instagram

• Great for visual brands, fashion, food, lifestyle
  
  
• Use Reels for short, punchy videos
  
  
• Perfect for building community in Kuwait’s trendy crowd
  
  

TikTok

• Ideal if your brand is fun, bold, or targets younger audiences
  
  
• Short videos, music trends, humor = big wins
  
  
• Many Kuwaiti brands are seeing explosive growth here
  
  

YouTube

• Ideal for long-form tutorials, product demos, storytelling
  
  
• Builds authority and trust
  
  
• Works for both B2C and B2B brands
  
  

LinkedIn

• Best for B2B and professional brands
  
  
• Share expert insights, behind-the-scenes, company culture
  
  
• Great for service businesses and professional services in Kuwait
  
  

Pro tip: Don’t try to master every platform at once.

Start with one or two. Nail your content there. Expand later.

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What Are the Steps Involved in Social Media Video Production?

Here’s how social media video production works, step by step:

1. Define Your Goal

• Do you want more followers?
  
  
• Website visits?
  
  
• Sales?
  
  
• Brand awareness?
  

Don’t create videos “just because.” Know your WHY.
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2. Choose Your Platform

• Vertical videos = Instagram Reels, TikTok
  
  
• Longer videos = YouTube
  
  
• Professional content = LinkedIn
  

Match your video to the platform’s vibe.
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3. Plan Your Content

• Write a short script
  
  
• Decide on your visuals
  
  
• Think about music, text overlays, and effects
  
  

Example:

A Kuwaiti fitness coach planning a Reel might write:
“Opening shot: stretching. Text overlay: ‘Tired of back pain?’ Next shot: quick stretches. Call to action: ‘Follow for daily tips!’”

4. Shoot the Video

• Use good lighting
  
  
• Keep your shots steady
  
  
• Focus on clear audio
  
  

No fancy camera? Your smartphone is enough.

5. Edit the Video

• Trim out boring parts
  
  
• Add text, music, effects
  
  
• Keep it SHORT and punchy
  
  

Pro tip:

• Instagram Reels: keep it under 30 seconds
  
  
• TikTok: under 60 seconds
  
  
• YouTube: 2-8 minutes for tutorials
  
  

6. Make Your Videos Social Media Friendly

• Add captions because lots of people watch videos without sound
  
  
• Grab attention fast make the first 3 seconds super interesting
  
  
• Use hashtags that fit your business and are popular in Kuwait

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7. Publish & Track Results

• Post consistently
  
  
• Check engagement metrics
  
  
• See what works and do more of it
  
  

If a video bombs, don’t sweat it. The next one might go viral.

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Stand Out and Win Customers with Video

Social media video production isn’t optional anymore.

It’s how businesses in Kuwait and everywhere else grab attention, build trust, and drive sales.

Start small. Keep it real. And remember:

Boring businesses fade away.

Brands that tell stories on video? They get remembered.

Ready to level up your social media videos?

Bricks helps brands in Kuwait create scroll-stopping videos that connect and convert. 

Let’s turn your ideas into videos your audience will love because your brand deserves to shine.

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