Video Marketing Production: A Step-by-Step Guide

Let’s be real. You already know video is powerful. But when it comes to actually producing a marketing video? Most businesses freeze. Too expensive. Too confusing. Too time-consuming. 

And yet your competitor just posted another sleek video campaign that's blowing up. You're still stuck figuring out where to begin.

Let’s change that right now.

This guide is your step-by-step video marketing production playbook. Built for marketers and business owners who are short on time, but big on vision.

‍

Why Video Marketing Is Non-Negotiable in 2025

Before we dive in, let’s answer the question on every business owner's mind:

Do I really need video marketing?

Here's what you're up against if you ignore it:

Your ads are getting scrolled past.

Your brand feels outdated.

Your sales team is repeating the same pitch 100 times.

Video solves all that.

• It grabs attention.
  
  
• It builds trust fast.
  
  
• It sells 24/7.
  
  

And the best part? You don’t need a huge budget to get started. You just need a strategy.

‍

Step 1: Know the “Why” Before the “How”

Most businesses jump straight to filming. Big mistake. You need a strategy first.

Ask yourself:

• What problem is your video solving for your viewer?
  
  
• Is it for awareness, engagement, or conversion?
  
  
• Where will this video live? Social? Website? Email?
  
  

Pro tip: Don’t create videos just to “stay active.” Create them to move your audience closer to a decision.

This is your video strategy the compass that guides every other step.

‍

Step 2: Pinpoint the Real Problem You’re Solving

Let’s talk real problems the ones keeping your customers up at night.

Here are a few examples marketers miss:

“I don’t have time to watch a 3-minute ad.”
  Solution: Create 15-second reels with one bold takeaway.

“I don’t trust ads anymore.”
Solution: Use real testimonials. Show the people behind the product.

“I don’t get what your product does.”
Solution: Show, don’t tell. Use screen recordings or simple demos.

“Everyone’s offering the same thing.”
Solution: Lean into your brand story. Make it human. Make it emotional.

“I can’t make a decision with just text.”
Solution: Use explainer videos to walk them through.

When your video content directly speaks to these real objections, you win trust fast.

‍

Step 3: Craft a Script That Sells (Without Sounding Salesy)

Forget fancy words. Forget long intros. Your script should feel like a conversation—not a lecture.

Here’s a simple format that works:

1. Hook – Grab attention in the first 3 seconds.
   
   
   
   • Example: Struggling to get sales from social media?
     
     
2. Problem – Call out what they’re really feeling.
   
   
   
   • You post, you pray, you wait. And still—crickets.
     
     
3. Solution – Introduce your product/service with clarity.
   
   
   
   • Here’s how 100+ brands fixed that with video.
     
     
4. Proof – Add real results, screenshots, or testimonials.
   
   
   
   • After switching to our strategy, they 3X'd their leads.
     
     
5. Call to Action – Tell them what to do next.
   
   
   
   • Book a free 15-minute video strategy call now.
     
     

That’s how you turn video marketing tactics into conversions.

‍

Step 4: Pick the Right Video Style (Make It Easy)

Don’t know which video to make? Think about your goal and where you’ll post it. 

Then choose the video style that fits best.

• Want more people to know you?
  → Use short reels or behind-the-scenes videos.
  
  
• Need to explain what you offer?
  → Make explainer videos or screen recordings.
  
  
• Trying to build trust?
  → Share real client testimonials or case studies.
  
  
• Want more leads?
  → Use webinar clips or videos with a strong call to action.
  
  
• Looking for engagement?
  → Try day-in-the-life videos or Q&A sessions.
  
  

Quick tip:
Don’t try to say everything in one video.
One video. One goal. Better results.

‍

Step 5: Create Videos the Smart Way

Making videos looks easy, but doing it well matters.

• Good light, clear sound, and steady shots make your videos look great.
  
  
• Bad video quality = fewer views and less trust.
  
  
• People can spot a “home-made” video instantly.
  
  
• A rough video might hurt your brand more than help it.
  
  

Here’s the fix:

• Work with a team that knows how to do it right.
  
  
• Bricks helps you make videos that look great and convert.
  
  
• You get more than just good visuals you get real results.

‍

Step 6: Don’t Just Post. Distribute Like a Pro

You made your video. Great. Now what?

Most videos fail not because they’re bad, but because no one sees them.

Here’s how to get eyes on it:

• Upload native videos to each platform (don’t just post YouTube links)
  
  
• Add subtitles most people watch on mute
  
  
• Use strong thumbnails and titles to boost clicks
  
  
• Repurpose into reels, blog embeds, and email content
  
  
• Promote with paid ads targeting warm leads
  
  

This is where video marketing strategies really pay off.

‍

Step 7: Track. Learn. Improve.

What’s working? What’s not?

Use these KPIs to measure your video’s impact:

• View-through rate (are they watching till the end?)
  
  
• Click-through rate (are they taking action?)
  
  
• Engagement (comments, shares, saves)
  
  
• Leads/sales generated
  
  

Don’t just guess use data to double down on what works.

‍

Final Thought: Video Isn’t the Future It’s the Now.

If you're still waiting for the perfect moment to start video marketing production 

You’re already behind.

But here’s the good news

You don’t need Hollywood-level production. You just need to be clear, honest, and helpful. Because that’s what your audience wants videos that speak to them, not at them.

‍

Ready to Start?

If you're a business owner or marketer looking to

• Increase leads
  
  
• Stand out in your industry
  
  
• And finally make video work for your brand
  
  

Book a discovery call with Bricks.

We’ll help you craft a winning video strategy from scratch

‍