Beginner’s Guide to Industrial Video Production

You don’t need flashy reels or influencer videos to make your business stand out.

If you run a factory, manage a warehouse, or work with machines that build the world video marketing probably isn’t the first thing on your mind.

But it should be.

Industrial video production isn’t about pretty filters. It’s about showing the real stuff:
The precision.
The power.
The process.

And if you’re not using it yet?
You’re missing a huge opportunity to build trust, attract leads, and win new clients.

In this beginner’s guide, we’ll walk through:

• What industrial video production actually means
  
  
• The types of videos that work best for your industry
  
  
• How to start even with zero video experience
  
  

Let’s dive in
‍

What Is Industrial Video Production?

Industrial video production is the process of making videos that show how your business works.

It’s not about fancy effects.
It’s about showing the real stuff clearly and professionally.

Whether you’re in manufacturing, logistics, or heavy machinery, these videos help explain:

• What you do
  
  
• How you do it
  
  
• Why your process matters
  
  

Think of it like this:
You’re giving your viewer a front-row seat to your factory, your workflow, or your product in action.
‍

Common types of industrial videos include:

1. Factory Overview Video – Show your scale, safety, and professionalism. Great for first impressions.
   
   
2. Product Demo Video – Walk your viewers through your product’s features in real-world use.
   
   
3. Process Explainer – Step-by-step visuals of how something is made, assembled, or delivered.
   
   
4. Client Testimonial Video – Nothing beats a happy customer on camera. Builds instant credibility.
   
   
5. Training or Safety Video – Save time and stay compliant. These videos pay off forever.
   ‍
   
   

Why Does Industrial Video Marketing Work?

Here’s what no one tells you: industrial buyers are real people. They don’t want to read PDFs. They want to see it. Quickly. Visually. Authentically.

And that’s what video gives them.

Here’s what a solid factory video production can do for you:

• Build instant trust
  
  
• Simplify complex processes
  
  
• Cut down on long explanation calls
  
  
• Showcase scale and professionalism
  
  
• Increase website engagement
  
  
• Help close deals faster
  
  

And if you’re a business owner, here’s the truth: industrial video marketing isn’t a “nice to have.” 

It’s your edge in a slow-moving industry.
‍

But Our Work Isn’t That Exciting

You might think your factory floor isn’t “video-worthy.”

No flashy lights. No dramatic story arcs. Just machines running, people working, and products getting made.

But here’s the truth:

That’s exactly what your customers want to see.

• How precise your process is
  
  
• How safe and efficient your operation runs
  
  
• How skilled your team is
  
  
• How real your results are
  
  

It’s not about being exciting.
It’s about being credible.

And when done right, even a 60-second video of your production line can do more than a 10-page sales deck.

You don’t need a big production team.
You just need a clear message, a smart shot list, and a video partner who understands your industry.

That’s where a team like Bricks comes in.

From planning to filming to editing we help turn your everyday operations into trust-building video content.
‍

Don’t Just Tell. Show.

Let’s say you manufacture electrical panels. Now compare these two lines:

“We follow strict safety standards.”
vs
“Watch how our technicians test each unit for 10-plus faults before shipping.”

Which one do you trust more?

Your audience doesn’t want claims. They want proof. And video shows proof like nothing else.
‍

Industrial Video Isn’t Just for Big Players

That’s another myth. Even small and mid-sized businesses can use video strategically.

Here’s how to keep it smart:

• Focus on your top product or process
  
  
• Keep videos under 2 minutes
  
  
• Optimize for web, email, and social
  
  
• Use your brand tone (not overly cinematic)
  
  

Start small. Start real. But start.
‍

What Makes a Great Industrial Video?

It’s not the camera. It’s not the lighting. It’s the message.

Here’s what matters most:

• A clear goal – What do you want the viewer to do?
  
  
• A tight script – No fluff, just value
  
  
• Real visuals – Don’t fake it. Show the real process
  
  
• Professional editing – Clean, sharp, and branded
  
  
• A strong call to action – Guide your viewer to the next step
  
  

The ROI? Huge.

Still wondering if this is worth it?

Let’s keep it simple. Industrial videos improve website conversion rates. They help sales teams shorten deal cycles. They build trust faster than brochures ever can. And they keep working 24/7, without taking a break.

That’s not a cost. That’s an investment in influence.
‍

Final Word: Your Industry Needs a Voice

And video is the strongest voice you’ve got.

If you’re a business owner in the industrial space, now is the time to start. Don’t wait till your competitors do it first. Show your process. Build your authority. Be the brand that looks as good as it performs.
‍

Want to Create Your First Industrial Video?

Talk to Bricks.

We help industrial brands bring their stories to life clearly, powerfully, and professionally. From planning to production, we make it simple.

Because your business isn’t boring. It’s just underrated. Let’s change that.

‍