Work/Coffee & Hospitality

Ellena Bakery

Shooting the space, the product and the people for Ellena Bakery.

Ellena Bakery is brought to life through a connected mix of art direction, content, design, and production.

What we did

  • Animation
  • Graphic design
  • Social media
  • Photo & video

01

The brief

Ellena Bakery asked for content that feels like the room it comes from. We shot the space, the product and the people in one visit so everything would cut together later.

Ellena Bakery product shot on location.

02

What we made

We ran animation, graphic design, social media and photo & video as one job, which keeps the look consistent and the budget sensible. Product frames were shot on the real surfaces of the venue, which keeps the content honest and saves the team a second shoot.

A detail frame from the Ellena Bakery shoot.
Ellena Bakery styled for the feed.

03

In the space

This is Ellena Bakery the way a customer meets it. Nothing is dressed beyond what is actually there, because the picture has to match the thing in front of them.

Shot wide, with room left in the frame for type.
Ellena Bakery product covered close, in the same light as the rest of the set.

04

On the counter

These frames were built for the feed. They are cropped to sit in a grid, shot with room at the edges, and they still read once a caption lands on top of them.

The same set, framed for a square post.
Ellena Bakery product, covered wide and close in the same block.

05

In the feed

Close frames give the set its texture. We shoot them at the end of a block, once the light has settled, so the detail matches everything else from the day.

A quieter frame, used between product posts.
Ellena Bakery shot vertical, for stories and reels.
Ellena Bakery, selected image 1

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