SEALED
Creative direction, photo and video for a dessert brand across a year of launches.
SEALED sells cookie cups and desserts sealed in silver. Bricks built the content system around that seal, from the studio product library and the monthly feed to the summer launch of the SEALEDwich ice cream sandwich.
One visual world that stretches from a molten cookie cup to an airport departure gate without losing the brand.
- Creative direction
- Campaign
- Photo & video
- Social content
The brief
SEALED came to us with a product that is literally sealed, a cookie cup you peel open. The ask was a content system that could carry monthly feed drops, seasonal campaigns and a product launch, and make the peel feel like an event every time.
The seal as the idea
Silver became the brand's material. Foil lids, mailer bags, shipping labels and fragile tape turn every frame into a parcel that has just arrived. We shot on white so the product colour and the silver do the talking.
Summer, sealed
For the SEALEDwich ice cream sandwich the world moved to a departure gate. Suitcases, snow and a traveller waiting to board, so the sandwich reads as the cold thing you carry with you.
The library
Product frames were covered close and clean so the same set works in the feed, on the delivery apps and in paid social. A new flavour drops into the grid without a reshoot.
Where it lives
Every month the library feeds the grid, the stories and the ads. The seal is the thread, whether the frame is a product still or a person biting into a sandwich in the snow.
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