SEALED

SEALED came to us with a product that is literally sealed, a cookie cup you peel open. The ask was a content system that could carry monthly feed drops, seasonal campaigns and a product launch, and make the peel feel like an event every time.

Silver became the brand's material. Foil lids, mailer bags, shipping labels and fragile tape turn every frame into a parcel that has just arrived. We shot on white so the product colour and the silver do the talking.

For the SEALEDwich ice cream sandwich the world moved to a departure gate. Suitcases, snow and a traveller waiting to board, so the sandwich reads as the cold thing you carry with you.

Product frames were covered close and clean so the same set works in the feed, on the delivery apps and in paid social. A new flavour drops into the grid without a reshoot.

Every month the library feeds the grid, the stories and the ads. The seal is the thread, whether the frame is a product still or a person biting into a sandwich in the snow.