Sedra Perfumes
Art direction, product stills and portraits for a fragrance collection.
Sedra's collection called for a content language with range. Bricks paired sculptural product imagery with fashion-led portraiture to give each fragrance a distinct mood inside one connected system.
A library that shifts between product clarity and editorial emotion while staying recognisably Sedra.
- Creative direction
- Campaign
- Photo & video
- Production
The brief
Sedra came to us with a collection where each fragrance is meant to feel like a different person, and a shelf where they all look like glass. We were asked for one way of shooting that could carry the whole range. Product clarity had to survive, and so did the mood.
Bottles as objects
We lit the bottles the way you would light a sculpture. Colour, ridges and glass do the describing, so the frame stays quiet and the label is never the loudest thing in it. Shooting on black also gave the team crops that work as stills, as covers and as paid social.
Scents as characters
The second half of the shoot gave every scent a person. Fabric, light and distance change per fragrance while the framing stays fixed, so the range still reads as one campaign. Diffusion let us show a bottle without showing all of it, which is closer to how a scent actually arrives.
Where it lives
The retail set was dressed white so the bottles carry the colour. The same library runs across the online store, paid social and the display in store, and a new fragrance drops into it without a rebuild.
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