Asateer
Shooting the product and the lifestyle set for Asateer.
Asateer is brought to life through a connected mix of art direction, content, design, and production.
Product and lifestyle shot in the same light, so the two sets always belong together.
- Photo & video
- Video production
- Video editing
- Social media
- Graphic design
The brief
Asateer needed product images and lifestyle images that belong to each other. We shot both inside one production so the two sets never drift apart.
What we made
We ran photo & video, video production, video editing, social media and graphic design as one job, which keeps the look consistent and the budget sensible. Product was shot clean for listings and again in use for the feed, from the same set, so nothing has to be matched afterwards.
On the shelf
This is Asateer the way a customer meets it. Nothing is dressed beyond what is actually there, because the picture has to match the thing in front of them.
In the feed
These frames were built for the feed. They are cropped to sit in a grid, shot with room at the edges, and they still read once a caption lands on top of them.
Close up
Close frames give the set its texture. We shoot them at the end of a block, once the light has settled, so the detail matches everything else from the day.
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