TropicFeel

TropicFeel needed product images and lifestyle images that belong to each other. We shot both inside one production so the two sets never drift apart.

We ran video production, video editing, photo & video, graphic design, performance marketing and motion graphics as one job, which keeps the look consistent and the budget sensible. Product was shot clean for listings and again in use for the feed, from the same set, so nothing has to be matched afterwards.

This is TropicFeel the way a customer meets it. Nothing is dressed beyond what is actually there, because the picture has to match the thing in front of them.

These frames were built for the feed. They are cropped to sit in a grid, shot with room at the edges, and they still read once a caption lands on top of them.

Close frames give the set its texture. We shoot them at the end of a block, once the light has settled, so the detail matches everything else from the day.