Hesabe case study

The Hesabe merchant portal open on a laptop at a cafe table.

Client: Hesabe, Kuwait
Sector: Payments and fintech
Period: Monthly layouts and occasion artworks, February to June 2026
Scope: Art direction, AI assisted frames, layout design in Arabic and English, occasion artworks, reels

The brief

Payment companies tend to look the same: a card, a gradient and a promise. Hesabe wanted to be recognised by merchants, the cafe owner and the shop manager who live with the terminal all day. The content had to explain real features while still looking like somewhere you would want to be.

The moment of payment

Most frames are built around one second: the tap. The terminal sits on green marble, next to tea, across a restaurant table or at a shop counter, so the product always arrives inside a scene a merchant recognises.

The Rush hour post, a Hesabe terminal and a fan of cards on green marble.

A phone tapped on a Hesabe terminal. The Arabic line reads paying in store got easier.

A Hesabe terminal held over a table set with tea.

A phone payment across a restaurant table. The Arabic line reads payments got easier.

A customer paying at a shop counter, from the post on choosing a payment method.

Explaining the product

Feature posts use the brand navy and orange with the interface lifted out of the phone. Dashboards, instalments and subscriptions each get one idea and one line, in Arabic or English depending on the post.

The Monitor performance anytime post, with dashboard cards around a merchant at his laptop.

The Hestallement post, the instalments screen held in one hand.

The Shop now pay later post, a phone filled with shopping bags.

The Transactions should not be complicated post, the app held over a desk.

Problems merchants know

Some posts start from the pain. A desk buried in paper receipts, a monthly subscription chased by hand, a customer asking whether their wallet is supported. Each one ends on the feature that fixes it.

A merchant buried in paper receipts. The Arabic line asks whether you still collect payments by hand.

A desk with a phone and terminal, from the monthly subscriptions post.

A customer on her phone, from the Samsung Pay support post.

A phone held behind the back against an orange arc.

The calendar

Occasion artworks keep the terminal in the picture. A receipt becomes a Ramadan greeting, a mosque is projected from the screen for the Hijri new year and a stamp carries National Day.

The Ramadan greeting, printed on a receipt rolling out of the terminal.

The Al Arfaj flower artwork, a yellow flower built in 3D on navy.

The National and Liberation Day artwork, a Kuwait stamp and flag on orange.

The Mothers Day artwork, gifts floating over the terminal.

The Eid Al Adha artwork, a card and receipt on orange.

The Hijri new year artwork, a mosque projected from the terminal.

In motion

The reels do the explaining a still cannot. One follows a shop through a day of payments into a single account, and one walks a merchant through the app, from sign in to a quick invoice.