Al Anjari Decor
Building the visual language and the launch content for Al Anjari Decor.
Al Anjari Decor is brought to life through a connected mix of art direction, content, design, and production.
A visual language that gives the space a sense of arrival, with enough coverage to keep announcing things.
- Photo & video
- Motion graphics
- Social media
- Graphic design
The brief
Al Anjari Decor needed to be understood before anyone had walked in. We built the shoot around how the space is actually used rather than how it was drawn.
What we made
We ran photo & video, motion graphics, social media and graphic design as one job, which keeps the look consistent and the budget sensible. The space was covered the way a visitor moves through it, so the same set works for a launch, a listing and an update months later.
In the space
This is Al Anjari Decor the way a customer meets it. Nothing is dressed beyond what is actually there, because the picture has to match the thing in front of them.
On location
These frames were built for the feed. They are cropped to sit in a grid, shot with room at the edges, and they still read once a caption lands on top of them.
In the feed
Close frames give the set its texture. We shoot them at the end of a block, once the light has settled, so the detail matches everything else from the day.
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