Dawi
Building a clear, calm content set for Dawi.
Dawi is brought to life through a connected mix of art direction, content, design, and production.
A calm, plain content system that makes a modern service easier to read and to trust.
- Photo & video
- Graphic design
- Motion graphics
- Video production
- Video editing
The brief
Dawi asked for content that makes a service easy to understand. We kept the tone plain, because trust comes from clarity long before it comes from styling.
What we made
We ran photo & video, graphic design, motion graphics, video production and video editing as one job, which keeps the look consistent and the budget sensible. We kept the styling quiet and the frames uncluttered, so the content explains the service instead of decorating it.
In the clinic
This is Dawi the way a customer meets it. Nothing is dressed beyond what is actually there, because the picture has to match the thing in front of them.
In the feed
These frames were built for the feed. They are cropped to sit in a grid, shot with room at the edges, and they still read once a caption lands on top of them.
Close up
Close frames give the set its texture. We shoot them at the end of a block, once the light has settled, so the detail matches everything else from the day.
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