Eat softie
Shooting the menu and building the content set for Eat softie.
Eat softie is brought to life through a connected mix of art direction, content, design, and production.
One production covering product, personality and appetite, ready for the feed, the menu and the listings.
- Motion graphics
- Animation
- Photo & video
- Graphic design
The brief
Eat softie needed images that carry the menu across social, delivery and in store. We agreed the shot list before the shoot, so nothing important was left to the end of the day.
What we made
We ran motion graphics, animation, photo & video and graphic design as one job, which keeps the look consistent and the budget sensible. Every dish was covered close and wide, which means one production can feed a menu, a listing and a month of posts.
On the plate
This is Eat softie the way a customer meets it. Nothing is dressed beyond what is actually there, because the picture has to match the thing in front of them.
In the feed
These frames were built for the feed. They are cropped to sit in a grid, shot with room at the edges, and they still read once a caption lands on top of them.
Close up
Close frames give the set its texture. We shoot them at the end of a block, once the light has settled, so the detail matches everything else from the day.
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