Eden Chocolatier

Eden announced itself with one line, Blooming into a new era of Eden, and needed content that lived up to it. The brief was a full social presence for the two biggest gifting moments of the year, built so that a box, a tray and a single praline all feel like the same house.

Burgundy does the recognising. Boxes, sweeps, cocoa and even the shadows stay inside it, with cream as the only relief. The wordmark appears on ribbon, wax, card and the chocolate itself, so the brand is present without a logo placed on top.

The first layout welcomed the month with an arch, a crescent platter and palm shadows thrown across the set. Hands enter the frame to serve and to open, which keeps a product feed feeling like hospitality.

For Eid the set went lighter. Pieces were stacked, balanced and heaped in a silver coupe, shot close enough to read the stamp on each one. The trays Eden sells for gatherings were photographed as objects in their own right.

The highlight covers were built on a cream floral relief, a quieter surface that lets a tray, a box and the menu sit as icons on the profile.

Six short films take the same sets into motion, one for each hero product of the season, from the gift box to the Onyx tray.