Future kid

Future kid wanted content with the same energy as the place itself. We planned it around moments rather than products, then shot enough coverage to keep a feed running.

We ran video production, photo & video and animation as one job, which keeps the look consistent and the budget sensible. The frames had to carry noise and movement without losing the thing being sold, so we kept the backgrounds simple and let the action be the loud part.

This is Future kid the way a customer meets it. Nothing is dressed beyond what is actually there, because the picture has to match the thing in front of them.

These frames were built for the feed. They are cropped to sit in a grid, shot with room at the edges, and they still read once a caption lands on top of them.

Close frames give the set its texture. We shoot them at the end of a block, once the light has settled, so the detail matches everything else from the day.