Mado

Mado needed images that carry the menu across social, delivery and in store. We agreed the shot list before the shoot, so nothing important was left to the end of the day.

We ran photo & video as one job, which keeps the look consistent and the budget sensible. Every dish was covered close and wide, which means one production can feed a menu, a listing and a month of posts.

This is Mado the way a customer meets it. Nothing is dressed beyond what is actually there, because the picture has to match the thing in front of them.

These frames were built for the feed. They are cropped to sit in a grid, shot with room at the edges, and they still read once a caption lands on top of them.

Close frames give the set its texture. We shoot them at the end of a block, once the light has settled, so the detail matches everything else from the day.