Shrimpy
A kids meal campaign built around the whole moment, not the box.
For Shrimpy, the experience extended beyond the food. Bricks brought together packaging, activities, colour, and product photo in a bright campaign designed around families.
A set that shows the whole experience at a glance and gives the brand campaign moments it can reuse.
- Campaign
- Art direction
- Photo & video
- Social content
The brief
Shrimpy sells a kids meal, which means the person paying and the person eating are two different people. The content had to reassure a parent and excite a child in the same frame. We started by agreeing that the box on its own would never do that.
Shoot the whole table
So we shot the afternoon instead of the product. Activity sheets, crayons, toys and food share the table, and nothing is arranged too neatly. It reads as a meal that has already been enjoyed, which is harder to fake than a clean flat lay.
Keep the food honest
The food still has to sell. We kept the product frames simple and close, in daylight, with the tray and the drink left in shot so the portion is obvious. Parents read those details faster than they read any caption.
Small hands
One rule ran through the shoot. If a child could not hold it, we did not shoot it that way. Working at their scale gave us frames where the meal clearly belongs to them, and it kept the styling from drifting into an adult food shoot.
Out of the store
The last set took the meal outside. A box with a handle is a small piece of advertising the moment it leaves the counter, so we shot it being carried. The campaign runs across social and in store, and seasonal variants slot into the same frames.
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