The Breakfast Club
Shooting the space, the product and the people for The Breakfast Club.
The Breakfast Club is brought to life through a connected mix of art direction, content, design, and production.
A content library that carries the atmosphere of the space into every post, story and listing.
- Photo & video
The brief
The Breakfast Club asked for content that feels like the room it comes from. We shot the space, the product and the people in one visit so everything would cut together later.
What we made
We ran photo & video as one job, which keeps the look consistent and the budget sensible. Product frames were shot on the real surfaces of the venue, which keeps the content honest and saves the team a second shoot.
In the space
This is The Breakfast Club the way a customer meets it. Nothing is dressed beyond what is actually there, because the picture has to match the thing in front of them.
On the counter
These frames were built for the feed. They are cropped to sit in a grid, shot with room at the edges, and they still read once a caption lands on top of them.
In the feed
Close frames give the set its texture. We shoot them at the end of a block, once the light has settled, so the detail matches everything else from the day.
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